Meet Stu Shapiro
I have been the CEO of a tech experiential marketing company for five years; I have relocated to Tel Aviv and plan to focus on product management. Although I was successful in my previous company, I realized the aspects of my work I found most rewarding encompassed a degree of creativity, overseeing product development, RnD and team management.
Able to wear many hats, including design, electronic understanding, make great coffee. Focused on finding the right questions to ask and assemble.
Nov 2019 - Aug 2021
Led interview campaign with potential customers (200+ person survey, 80+ face-to-face) to formulate requirements of a new product; outputs directly impacted product
Translated product strategy into requirements for prototyping, including personally developing initial 3D designs and sketches
Collaborated closely with a cross-functional team across 5 countries, engineers, app developers and industrial designers from initial specifications to prototype build
Feb 2014 - Jan 2019
Led a B2B experimental marketing company managing employees and clients across 4 cities
Coordinated all aspects of business analysis and product development from scoping to delivery
Defined backlog, product specs and implementing a product roadmap in Trello
Directly Supervised industrial designers, engineers and app developers to oversee the release of two products involving hardware and software components
Led evaluation and selection of CRM system, oversaw training of sales team to implement the system; success adoption accelerated client retention and satisfaction
Key spokesperson of the company for all external communications, events and sales meetings
Launched UK office and recruited and supervised team of 4 employees. Grew business revenue by 150% in the first fiscal quarter
New Product Innovation Lead, The Imagineers
2013 - 2014
Head of tech ideation leasing with major brands to develop job specs and industrial design briefs for 3 products used in experiential marketing activations
Project manager, Axis Animation
2012 - 2014
• Managed project teams of 15+ employees to oversee the production Xbox and PlayStation game 3D cinematics under the Senior producer
• Tested and implemented a new production CRM, Shotgun to streamline production efficiency
Higher Education learning
IDC University, Business and Entrepreneurship
Business Administration Degree
Speciality in Finance
Class representative 2019 / 2020
Business coordinator for the Student Union
UCAA, Universal computer arts academy
Three year 3D animation Diploma, covering storyboarding, Maya, photoshop, video editing
Final grade average 91.5%
Agile development practices
Foundation for bringing agile into the development process and streamlining the existing project pipeline.
Planning and design
Developing flexible architecture
When to optimize
Agile programming techniques
Testing and handling bugs
Structuring a release pipeline
Project Management Institute (PMI)®
Recognize inhibitors that have a significant impact when managing an agile team.
Define the “agile manifesto.”
Recall the structure of a cross-functional team.
Determine what should be included in user stories.
Apply the 80/20 rule to determine the priority of highest value items.
List two agile principles that guide the team to stay within time structures while remaining flexible enough to adapt to change.
Name a disadvantage of the waterfall approach.
Product management Roadmaps with Aha!
Build a Feature Board grouped by Releases. Organize Features in high-level Initiatives and Goals. Define a compelling Product Vision. Showcase this hands-on experience in an interview.
Coursera Project Network
Product Management: Building a Product Roadmap
What is a product roadmap?
Roadmaps in agile organizations
Maintaining the roadmap
Leadership practical skills
This course provides leaders and managers of all levels with an introduction to the basic skills they need to lead their teams to success. The course explores the qualities of a great leader, theories of motivation, leadership styles, and core proficiencies like connecting with your team and effectively delegating work.
Linkedin Learning Certificate
Human Resources: Strategic Workforce Planning
The course covers SWP and how it delivers value to companies large and small. How to build a talent inventory, forecast the internal and external supply of labour, and
approach succession planning.
Linkedin Learning Certificate
Product Management Certification
Facebook & Google ads
SEO, Wordpress, WiX
"Believe you can and you're halfway there"