Meet Stu Shapiro


My Story

I have been the CEO of a tech experiential marketing company for five years; I have relocated to Tel Aviv and plan to focus on product management. Although I was successful in my previous company, I realized the aspects of my work I found most rewarding encompassed a degree of creativity, overseeing product development, RnD and team management. 

Able to wear many hats, including design, electronic understanding, make great coffee. Focused on finding the right questions to ask and assemble.


Past Experience

Past Roles

CEO, pwrPark

Nov 2019 - Aug 2021

  • Led interview campaign with potential customers (200+ person survey, 80+ face-to-face) to formulate requirements of a new product; outputs directly impacted product 

  • Translated product strategy into requirements for prototyping, including personally developing initial 3D designs and sketches

  • Collaborated closely with a cross-functional team across 5 countries, engineers, app developers and industrial designers from initial specifications to prototype build

CEO, BrandRocket

Feb 2014 - Jan 2019

  • Led a B2B experimental marketing company managing employees and clients across 4 cities 

  • Coordinated all aspects of business analysis and product development from scoping to delivery 

  • Defined backlog, product specs and implementing a product roadmap in Trello

  • Directly Supervised industrial designers, engineers and app developers to oversee the release of two products involving hardware and software components

  • Led evaluation and selection of CRM system, oversaw training of sales team to implement the system; success adoption accelerated client retention and satisfaction

  • Key spokesperson of the company for all external communications, events and sales meetings

  • Launched UK office and recruited and supervised team of 4 employees. Grew business revenue by 150% in the first fiscal quarter

New Product Innovation Lead, The Imagineers

2013 - 2014

  • Head of tech ideation leasing with major brands to develop job specs and industrial design briefs for 3 products used in experiential marketing activations

Project manager, Axis Animation

2012 - 2014

•  Managed project teams of 15+ employees to oversee the production Xbox and PlayStation game 3D cinematics under the Senior producer
•  Tested and implemented a new production CRM, Shotgun to streamline production efficiency



Higher Education learning

IDC University, Business and Entrepreneurship

​Business Administration Degree

  • Speciality in Finance

  • Class representative 2019 / 2020

  • Business coordinator for the Student Union

  • GPA 95/100

UCAA,  Universal computer arts academy

Three year 3D animation Diploma, covering storyboarding, Maya, photoshop, video editing

  • Final grade average 91.5%



Agile development practices

Foundation for bringing agile into the development process and streamlining the existing project pipeline.

  • Planning and design

  • Developing flexible architecture

  • Documentation considerations

  • When to optimize

  • Determining velocity

  • Agile programming techniques

  • Refactoring

  • Testing and handling bugs

  • Structuring a release pipeline

Project Management Institute (PMI)®

Agile foundations

  • Recognize inhibitors that have a significant impact when managing an agile team.

  • Define the “agile manifesto.”

  • Recall the structure of a cross-functional team.

  • Determine what should be included in user stories.

  • Apply the 80/20 rule to determine the priority of highest value items.

  • List two agile principles that guide the team to stay within time structures while remaining flexible enough to adapt to change.

  • Name a disadvantage of the waterfall approach.

Product management Roadmaps with Aha!

Build a Feature Board grouped by Releases. Organize Features in high-level Initiatives and Goals. Define a compelling Product Vision. Showcase this hands-on experience in an interview.

Coursera Project Network

Product Management: Building a Product Roadmap

  • What is a product roadmap?

  • Roadmaps in agile organizations

  • Selecting stakeholders

  • Researching customers

  • Identifying milestones

  • Estimating effort

  • Maintaining the roadmap

Leadership practical skills

 This course provides leaders and managers of all levels with an introduction to the basic skills they need to lead their teams to success. The course explores the qualities of a great leader, theories of motivation, leadership styles, and core proficiencies like connecting with your team and effectively delegating work.

Linkedin Learning Certificate

Human Resources: Strategic Workforce Planning

The course covers SWP and how it delivers value to companies large and small. How to build a talent inventory, forecast the internal and external supply of labour, and
approach succession planning. 

Linkedin Learning Certificate

Product Management Certification

Standford University


Software Skills



Trello CRM










After Effects




Maya 3D


Adobe XD


Facebook & Google ads


SEO, Wordpress, WiX



"Believe you can and you're halfway there"

Theodore Roosevelt



Please feel free to reach out.
I am open to chatting about work or side projects opportunities, sharing my feedback or input, and really anything... As always, I’ll give my best to answer you in a timely fashion.

Tel Aviv, Israel

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